October « 2009 « blogging for burgers

Monthly Archive for October, 2009

Smart choices no longer so smart.

After being in market for under a year, the FDA has ordered food companies to discontinue the usage of the “Smart Choices” food labels, citing concerns over the standards used to choose products that are included in the program.

My feelings on the issue are mixed– at its heart, I dont’ think the program was meant to do harm to consumers, and perhaps, even if included on a box of Trix, it made people more conscious of food nutritional values.  Or maybe it just made them buy more and think they were being “healthy.”  In either case, the program will be no-more for a while.

I am sure that many in the industry are happy (especially Marion Nestle), but hopefully a meaningful and nutritionally-beneficial program will come out of this.  I think the idea is there and is good– it’s time for the food companies and the FDA to make it a reality.

 

PS: I know that I owe you all a few entries on Paris.  It’s been nuts here, so I apologize.

Je suis retourné.

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Alas, after a week in Paris, I have returned to the glorious United States, a tad softer than when I left (emotionally or physically, take your pick).  A five-day whirlwind of eating and walking has left me drained yet inspired, and has reminded me about everything I love about France.

And some of the things that always bothered me.

More to come.

bb.

Is Michael Pollan Sustainable?

In an article today in the Los Angeles Times, it’s been highlighted that Michael Pollan is encoutering some serious pressure from agribusiness about his speaking tour, most recently at Cal Poly San Luis Obispo.  The university was basically forced to convert the solo speaking arrangement into a panel discussion because of threats from CA agribusiness companies threatening to pull monetary donations from the school.  Really?  This is what it’s come to?

Now, you all know that I am not the biggest fan of MP (and I say this every time I write about him), but I think that the guy’s message still needs to be heard, and censoring him in his speaking tours is not the way to go.  I understand that it is a sensitive issue, and films such as Food, Inc, have brought to light the amount of sensitivity that exists, all the way up through Washington.  However, I think that there needs to a bit more “holding hands across the water” and on both sides.  MP needs to work with agribusiness to get the changes done, and the big agri-giants need to work like this giant and be a little friendlier to the guys who want to make some meaningful changes in the industry.

MP is not a monster, so don’t treat him like one.  Even Ahmadinejad gets to speak at the UN without censorship.

Hes a nice guy, see?

He's a nice guy, see?

It looks like edible coral.

I took a pic of that romanesco cauliflower using the flash and it looks like an underwater acid trip.  More to come on the weekend’s eating exploits.  Happy Monday!

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I'm feeling pink inside.

It’s Wednesday today, and that means one thing– farmer’s market day!

Today I decided to go for anything at the market that provides an illusion of some sort.  I was feeling mischievous, what can I say?

First, I stopped by Samascott Orchards to pick up some apples.  I got those scarlett rose apples that Uberchef got last week.  I have not tried one yet, but as I said, I’m all about the trickery today.

I’m going to be doing some cooking this weekend at a family event, so I picked up some bok choi at Lani’s Farm, which was formerly Yuno’s Farm.  They have pretty good bok, although some of their items are a little overpriced.  I also got some romanesco cauliflower, which was just too trippy and weird-looking to pass up.

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Not sure what I’m going to do with them, but it’ll be tasty.  I also picked up some watermelon radish, just because they look cool on the inside.  Check it out.  These things are absolutely radiant inside.

Then I stopped at Maxwell’s farm to pick up those sun-gold’s I’ve been raving about.  They have been getting a bit iffy, so I bought a mix of baby tomatoes.  I think it might be some of the season’s last.  I also got some chives, because I plan on making some pork dumplings this weekend (and you know this will be documented).

Ronnybrook, where were you?? You weren’t at the party today.  Come back.  I love you.

After the market, UC and I walked back to Onya for a little udon action.  Right at the front the udon dude was pulling the noodles out of the machine and dusting them with flour.

IMG00017-20091014-1259 Went with the sanuki again, which looks the best of everything I’ve seen there.  I got some chicken and mixed vegetable tempura, both of which we pretty solid.

IMG00018-20091014-1304Perfect lunch.

http://bloggingforburgers.files.wordpress.com/2009/10/img00010-20091007-1345.jpg?w=300&h=225

Pasta just like nonna used to make. Only I called her grandma.

Today, after submitting a couple of business school applications, I decided that it was time to make some Scarpetta pasta, after having been inspired by this article.  What better than an idle Sunday night to test my skillz after BG was up in Boston for the weekend?  I was at Zabar’s yesterday and bought some great bucatini pasta, which is my favorite kind of pasta (sponsors?  want to send me some product?  I’ll test it…).  I got some Benedetto Cavalieri, which word on the street told me was great dried pasta.  During the day, I made a new best friend, who decided to come to my back door and hang out for a while.  I’m talkin like a good ten minutes.  Just in case you all wanted to see him, here he is:

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After my li’l buddy left, it was time to start making some Scarpetta pasta.  The recipe was pretty straightforward– it really just involved simmering down some tomatoes, making a basil and garlic-infused oil, and then adding a heap of butter to the finished product, with some fresh basil and parmesan cheese.  Pretty straightforward stuff, indeed.

First, I got the ingredients together on the old butcher block.  I always put things together in a photogenic manner on the butcher block prior to cooking them.  You know, just in case a camera shows up to the party.

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Now, the recipe calls for fresh tomatoes, but I didn’t have any on hand, but I did have a can of San Marzano tomatoes in the cupboard, so I went with that.  As directed, I separated the seeds from the flesh of the tomatoes, and added it to a pot of hot oil.  Then, using my trusty OXO futuristic potato masher, I crushed those bad boys down.

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While this was going down in a pot, I flavored the olive oil with basil and garlic and a pinch of chili flakes.  I was really following this recipe to the T, as you can see.  (Nice rhyme.  High five, me!)

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I strained that into to the sauce, and that was that!  I cooked up the super duper fancy bucatini until it was al dente.  Then, as directed, I heated up some sauce in a pan until it was reduced, and added the pasta with a little bit of water.  And then, the final nail on this coffin of olive-oily goodness– fresh basil, parmesan cheese, and a hunk of butter!  Oh yeah!  This brought the dish to a whole new level.  Standing in front of stove, I could smell the buttery goodness emanating from the pan.  It was like tomato sauce crack.  I couldn’t get enough of the smell.  While I was making the portions for burgergal and myself, I wanted to eat the whole pan like a baby who just learned to quasi-eat solid foods, and instead mashes it all in its face.  But, I didn’t.  Still figuring out why.

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Here’s a little close-up.  Yes, that hunk of yellow underneath the cheese is butter.  Oh-yee.

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Now, I think this really gives the picture featured on Serious Eats a run for its money! It was deeeeee-licious.  Look out, Scott Conant.

Just for comparison, take a look at the pic featured on Serious Eats.  I think mine looks better.

Image belongs to Serious Eats

Image belongs to Serious Eats