September « 2009 « blogging for burgers

Monthly Archive for September, 2009

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It feels good to Bayless.

Courtesty of wickedtastyharvest.com

Courtesy of wickedtastyharvest.com

Sustainable food sources took center stage at a chefs collaborative event over the weekend out in Chicago.  Rick “i’m the mexican man” bayless rocked out the mic with hard-hitting talk about sustainability in the food industry.  Ok, his talk wasn’t so hard-hitting (I mean, come on, you’ve seen the guy), but he had some great points about sustainable food sources and the progress that needs to be made in order to make this the way that Americans can eat.

As I’ve been saying, locally produced small-scale farming is the wave of the future– everyone has pointed to indepdendent business as the only way to get the economy jump-started again.  What better industry that the one that can jump-start the workers, too?

Anyway, check out this article, and hit the greenmarket this week.  BB can’t go this week, because of the UN General Assembly.

By the way, I did some serious eating this weekend, and as uberchef mentioned in his post, I’ve got more damage to do tonight.  Next up, fried chicken!

WOM strikes again with PBR

And, no I don’t mean the professional bull riding association.

Word of mouth has again been cited as the reason for the success of a brand.  This time, Pabst Blue Ribbon Beer is the winner.   I think that the reason for the 25% uptick in sales is primarily due to consumption in Brooklyn alone, but I can’t prove that with any data.  I just feel it to be true.

I’ve been drinking PBR since college, when the Seoul Brother and I would buy cases of beer bottles of Busch and PBR for like 10 bucks.  Not to say that I’m a trend-setter, but I like to think that we were pretty far ahead of the curve on that one.  I mean, that was like 10 years ago.  I’m just saying.

Anyway,  PBR spends nothing in traditional advertising.  Zero.  AND they raised prices this year.  So what gives?

Word of mouth gives.  That sounded dirty.  But it does work.  And our natural response to social pressure helps, too (I believe it’s called “social proof”) since we all seek out societal “nods” when we do certain actions, like getting totally blitzed from cheap beer.  What PBR managed to do through its marketer-established alternative-cool image is convince a small segment of people that it was cooland hip back in 2004, when they started a small word of mouth campaign among bike messengers (I kid you not, that was the target) and other young drinkers .  They planted the seed and let the barley grow.  Then, people who were supposedly going “against the grain” are actually very much going with the grain.  And falling pray to PBR’s deft marketing strategy.  This is the kind of move that Zima could have tried to pull.  I mean, that stuff was tasty!

How about a side of flu virus with that creamed spinach?

I’m not really one to comment about restaurant cleanliness and all of that.  Maybe it’s the complete desensitization from watching too much Anthony Bourdain or my generally cavalier attitude about trusting eating establishments (“if you build it and people come and they don’t come back because they either die or get sick, they won’t keep coming”).  And, for those of you who don’t know me, it is true that I will not eat off of my own stovetop, but I will eat food off of tables in restaurants.  And, yes, I realize that those two facts diametrically oppose one another.

But sick restaurant workers is something that I do not stand for.  I think I saw a waiter blow his nose one time while standing at the POS station and nearly flipped my shit; since I have a really calm and cool exterior, I did it on the inside and hopefully it will stay repressed and come out as a panic attack in about 15 years (while doing something REALLY stressful, like getting my car washed).  However, a new New York City proposition might make this a fact of the past, according to an article I saw today on the NRN website.

It looks like the New York City Council is looking to make those tougher-than-thou restaurant biz give some sick days and not have employees worry about paying the bills.  Of course, since this would obviously double the hourly pay costs when someone calls in sick, the restaurant lobbyists are against it in full force.  According to Rick Sampson of the New York State Restaurant Association (NYRSA), this would place undue burden on the restaurant industry, and that it’s “totally ri-donkey-dick-ulous” (my words, not his).

I have a few issues with this.  First of all, who the hell wants to be around sick people?  Sometimes I don’t even want to be around healthy people.  Secondly, who wants these sick people to be either a) cooking their food or b) serving their food or c) anywhere near their food.  Come on Rick, give me a break– next time you walk out of your office, wait on the street corner until someone visibly ill walks by and hug him/her.  Really get up in there nice and tight.  Then lick his/her hand.

That sounds disgusting?  Tell that to the line chef who has to come in to work with 104 fever and a nose running like a faucet just to keep his family fed.  Then have him make you a tuna melt.

Rick is quoted, “I don’t know how in this economy an industry such as ours can afford something like this.”  Again, come on, man, that’s just a dumb statement.  Last time I checked  I don’t know what Rick’s credentials are, maybe he is a brilliant businessman who just says stupid things.  In this economy when people are hyper-sensitive of where they are spending their money and health care is at the center of mass debate (MASS DEBATE, MASS DEBATE!  Get it?), I don’t think you can afford to NOT do this.  I mean, think about it this way: I open a restaurant and tout the fact that I give my employees paidsick days.  I make a HUGE deal of it.  People start wondering, “why is this guy telling me his restaurant gives its employees sick days?  That’s really weird.”  Then they realize that maybe some other restaurants don’t give their employees sick days.  All of a sudden, you are a slave driver and I am a saviour.  My restaurants go gangbusters, yours are in the hole.  Sure, maybe I have slightly higher fixed costs, but I’m a good guy.  People like eating in my restaurants.  My employees are happy and people feel good about eating there.  Maybe I charge a couple extra bucks for it, too, and buy myself a nice Ferrari.

I mean, let’s think of the worst possible scenario.  Line cook Joe comes into work, really not feeling well.  He was tossing and turning all night, and then felt nauseous all morning.  He goes to work anyway since he can’t afford to miss that day of pay.  He gets the whole work staff sick, and a few customers get sick also.  It’s not a pretty picture.

Adding some actual history, let’s go back to December, 2006.  Dinosaur BBQ, Syracuse, New York.  1,000 people get sick from the norovirus after eating at Dinosaur BBQ; the source of the virus is unknown, maybe it was a staff member, maybe it was a customer.  The restaurant closes for THREE days, and all of their food is thrown out AND they have to pay employees to sanitize the restaurant.  How much money do you think was lost there, Rick?  Step into 2009, homeboy– SWINE FLU is a-comin’, and cooking that bad boy low and slow doesn’t seem to make it any tastier.  Stop being so short-sighted, thinking only about today’s profits and failing to think about the long-term.

But wait, there’s more!  Rick’s not the only one against it– Robert Bookman has also gotten a sound bite out there.  He is the legislative counsel for the NYSRA, so he’s a lawyer or something, and he must be smart (right?).  He has said, “We don’t believe the city has the authority to pass such legislation… For one thing, the city has no enforcement mechanism. There is no city department of labor. Who is going to oversee this?”

Are you kidding me?  The NYC restaurant business has over 30 percent of its work force comprised of illegal immigrants, and you’re playing the labor enforcement card?  Is this some sort of fancy lawyer trick?  Or are you going to say, “of COURSE they don’t get sick days, they don’t even get rights!”

Clever.

Anyway, I will go on record that I would pay one dollar more for my food if I knew that the guy preparing it wasn’t heaving in the bathroom prior to making my quesadilla.  I’m sure 100 other people would, too.  There’s Joe’s sick day right there.  If you can’t muster up 100 diners, you’ve got bigger problems.

And I’m done.

By the way, went to Grand Sichuan on 24th street tonight for dinner– tremendous.  Any semblance I had of a cold has been sichuan peppered out of my system.

Bo Bo Chicken: RIP, Herbert

The day came, when my spoils from the recent New Amsterdam Market would be fully realized.  Tonight, it was time for the Bo Bo young chicken to meet its fate.  Well, I guess it had already met its fate, but it was time to meet a new, tastier fate.  The silky chicken is still in the freezer, waiting to say hello to the oven.  Question, though– how am I going to know if the silky chicken is cooked?  I mean, the meat is black, so what color are the juices?

Anyway, it was time for some roast chicken.  I pulled it out of the chicken, knowing that some preparations would need to be made.  The “buddhist style” chicken come complete with head and feet, as I had already mentioned in a previous post.  Since I don’t have a cleaver, I knew that this could be tough to negotiate.

So I pulled him out of his little plastic cocoon, and he looked me in the eye:

Herbert

I named him Herbert.  Herbert also left his shoes on when he came from the fridge, so from behind he looked like this:

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Then I attacked him with a knife.  It was easier than I expected, but I wrangled his feet off and hacked off his head like a cold-hearted criminal.  It actually wasn’t that bad.  But bone sure is tough to cut through.  As a reward for his patience, I rubbed him down with some frozen pesto that I had made a few months back.  I threw some basil leaves and a few cloves of fresh garlic in his “cavity” (which, as I found out later, had the kidneys wedged in there, which I think actually gave the meat some mineral-y flavor).  I sprinkled some kosher salt and freshly cracked black pepper on him, gave him a little glug of olive oil, and popped him into a pre-heated 425 degree oven.

About 30 minutes into the process, he was getting a deep amber tan.  He looked like one of those lovely ladies from the jersey shore.

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His little hotbox was browning him nicely.  I was really happy with how the skin was getting nice and crispy, and the fat running out of him was pure and clear.  I felt good about this little chicken, even if he had listened to belle and sebastian during his final hours.  About a half-hour later, he was ready to get out of the tanning bed and into my belly.

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BEEEEA-UTIFUL.  Let’s have a moment of silence for Herbert.  He was a simple chicken, and he led a simple life.  He got a simple roasting.  And he was simply delicious.

BG made a little Isreaeli couscous with eggplant and basil to accompany Herbert – they make a lovely pair, don’t you think?

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Herbert the Chicken
Courtesy of Bo Bo Chicken
Chez Bugerboy
8.63 out of 7 cows.

It just makes cense. Or does it?

Saw on the twitterline that La Cense Burger truck was midtown east today, so after hitting up the vietnamese fruit smoothie cart on 47th and park, I took a little stroll down to the LCB truck.  I was shocked that there was not a line, since usually when I walk by it’s like a financial geek haven.

I ordered up a steakburger with cheese, and chatted with the guys.  Apparently it was a busy day earlier on, so I had just missed the rush.  Whew.

After chatting with the guys for a little bit, I got the burger.  The patty is pretty hefty for a burger truck patty, I was surprised.  I wish I had had my cellphone, but I had left it at the office, so unfortunately no pics today 🙁   It looked a little dense, but I was hoping the flavor would make up for the texture.

Now, the La Cense cattle are grass-fed, so the texture and leanness of the burger patty might not be for everybody.  The caramelized onions help a little, but the burger is in no way the grass fed beauty of the Minetta burger.  The taste was decent but not great– you can tell it probably was quality meat at some point, but I’m not sure that the truck is the place to experience it.  The griddle top cooking didn’t really impart a crunchy char layer, but there was some decent coloring.  I would maybe get another one if I were walking by by chance, but I wouldn’t hike out of my way to get there.  But, you can rest assured that it’s all sustainable and good for the environment and all that, so that’s a plus.

3.5 out of 7 cows.

La Cense Burger Truck
Various Locations– follow them on twitter

A reason to go to the Seaport

Slow Food NYC New Amsterdam Market

As I have mentioned, today marked the day of the New Amsterdam Market down in front of the old Fulton Fish Market.  Thanks for all of you guys who came out at 5.30am to lend your support and see the BB in action.

You basically  missed the best damned setting up of a farmer’s market that you could have imagined.  It was pretty strange being up a) up at 5.30am and b) being at the seaport at that time.  In any event, the set up was great, and when I awoke from my nap afterwards, it all seemed as though it had been a dream.

The market itself was awesome once populated with all of the local vendors who brought their products to sell– a few restaurants showed up, most notably Marlow and Sons/Diner (BK) and porchetta (East Vil).  Most of the other purveyors were cheesemongers, local vineyards, and a chocolate shop from Somerville, MA (shout out for my peeps at Tufts!).  Fairway was a corporate sponsor and they used their space to promote their selection of breads.  Considering this is about all that they actually make that might be organic or locally sourced, it was probably a wise move.

Some highlights for me from the market:

– Brooklyn Brine: Great pickles, I liked them much better than Rick’s Picks, which was also there.  I just can’t get behind RP.  Even their Phat Beets don’t do it for me.

– The Bent Spoon: This is one of my all time favorite ice cream shops in the world, located down in Princeton, NJ.  They always have great locally sourced ingredients (some from the owner’s and owner’s friends’ yards), and a lot of unique flavors.  If you are ever in Princeton and they have sweet basil ice cream, go for it, it’s awesome.  Anyway, they were representin’.
Bent Spoon NA Market

– porchetta: As mentioned, the East Village pork-house was in full effect, and Sara Jenkins was there putting together mini porchetta sandwiches.  My only complaint was that the crackling didn’t really survive the trip, and was a little bit overly gelatinous.  But, it was great to see her there.

– Marlow and Sons/Diner: The laid-back guys from Marlow and Sons were there, serving up mini ham and brisket sandwiches.  I also just want to add that these guys were really cool and chatting with the crowd, which was pretty much in line with what I’d expect.

Brisket Sandwich- Marlow and Sons

– People’s Pops: Since it was a pretty warm day today, these guys were probably raking in the most business, serving up their shaved ice and organic/local fruit pops.  I went for a lemon-basil shaved ice, which was actually made from a giant block of ice (their supplier is located out in bushwick, if you’re ever looking for a giant block of perfectly clear ice).  BG went for a raspberry frozen pop, which looked awesome (and apparently tasted awesome, too).

– Bo Bo chicken: When all is said and done, this is the only place from which I actually bought anything to go.  The story is pretty simple– they raise all of their chickens with access to pasture, at the foothills of the Catskills.  Then they transport these healthy little chickens down to Williamsburg, where they suffer from death by flannel and skinny jeans.  The facility is USDA approved, and the label says “eviscerated” on it, which is pretty intense.  Anyway, they sell chickens, for a relative bargain ($13 bucks).  For the great taste and local sourcing, I’m more than willing to spend this much on chicken.  And, they even throw in the head and feet, just for good measure.  Thanks!

Now, they sell regular chickens and silky chickens.  If you haven’t seen a silky chicken alive, they look like this:800px-silky_bantamApparently, their feathers are soft like silk.  Not only that, but they also have black bones, skin, AND flesh.  Dead and processed by Bo Bo, they look like this:

Silky Chicken

Needless to say, it’s not quite as cute anymore.  I am really curious to see what this tastes like.  For a mere $5 you could buy the spices to make a Silky Chicken Soup, but I want to taste this thing in its naked state.  I am going to roast it at some point in the near future, and I’ll be sure to post when I do.  I can’t even imagine what it looks like in there, it’s going to taste daring, I can just sense it.

All in, it was a great day at the market, and being a part of it was even better.  Hanging out with all of the passionate purveyors is always great, and with any luck, this small segment of the market will become even bigger.  The food is just too good for it not to.  Check it out next month when it comes back to town.  I unfortunately will be in Paris.  Poor me.  Àla prochaine…

And, two more reasons to be happy today:

– I survived running four miles in the Fitness Road Runners race yesterday

– The NFL is back on air, brining gut-wrenching fantasy football anxiety to its zenith.  One weekend almost down, one 31-point stupid decision already made– shoulda kept Philly defense!